At Allwyn, I've grown from UI Designer to Senior Product Designer, working across The National Lottery's most sensitive flows. As sole designer on the Payments team, I'm designing Apple Pay and Google Pay, partnering with research to test flows shaped by strict anti-money laundering regulation. I also help maintain the design system that keeps the wider product consistent at scale.

As Lead Digital Designer at RCI, I designed an internal dashboard used by staff across the business, working closely with an in-house developer to bring it to life. I also led UI/UX for email communications, shaping how content was structured and presented company-wide, and took projects from early concept through to delivery.

At Ardington, I designed UI in Sketch and cross-brand creative in Adobe Suite, working in a five-person team with brand owners and buyers to deliver end-to-end campaigns across email, digital ads and social. I redesigned the email creative, lifting open rates and downstream purchases, and introduced Sketch and Trello to streamline how the team worked.

At Argos, I designed UI/UX and digital-ready creative across multiple platforms, including third-party landing pages, working closely with UX and development teams throughout. It was where I first designed at real scale — for a major UK retailer rather than a single client's brand.